Ref NoBG/AD
TitleAngel Delight
DescriptionThis series consists of items relating to the animation "Celia Roars", an advertisment or television commercial for the product Angel Delight.

The series includes Production material for the animation (consisting of drawings, sequences, animation cels and dope sheets and film reels).

Synopsis: This animation features a young girl named Celia, dressed in a dragon costume. Celia is upset due to not winning a fancy dress competition. She arrives home still dressed in her costume and roars. The head of the costume falls shut, obscuring Celia's face. A hand emerges and helpfully opens the costume head. The same hand passes a box of Angel Delight to Celia, who begins to smile.
DateUndated [1990]
SubjectAnimation
Advertising
AdminHistoryAngel Delight is a powdered pudding designed to be whisked with milk into a mousse-like whipped dessert. Launched in 1967, Angel Delight was sold with the Bird's logo under the company General Foods. The product was initially extremely popular during the 1970s. However, following a decline in sales, in 1989 General Foods was assimilated into Kraft to become Kraft General Foods. In 2004 Kraft sold all of its Bird's Brands to Premier Foods. In June 2014 Premier foods entered into a joint venture with Specialty Powders Holdings, the joint venture labelled as Knighton Foods.

Further sources:
http://www.angeldelightdesserts.co.uk/
http://www.premierfoods.co.uk/about-us/our-british-heritage/
http://www.bbc.co.uk/dna/ptop/plain/A70365530
Persons
CodePersonNameDates
DS/UK/44Kraft General Foods
DS/UK/21Godfrey; Bob (1921-2013); Animator1921-2013
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